Features and TV series head west for the iconic backdrops and a slice of 21st century Americana. Read More
Category - North America
California is attracting big-budget feature shoots again, reeled in by the state’s rebooted tax credit programme.
Netflix’s commitment to invest nearly $400m in Canadian content has encouraged individual provinces to enhance their financial incentives, which will benefit all international producers.
With a diverse geography taking in the Rocky Mountains, plains and deserts, Colorado attracts film-makers mostly because of its locations, though the state’s incentive programme is also a draw.
Though it once ranked as the third biggest production centre in the US, and hosted the shoot for this year’s best picture Oscar winner Moonlight, Florida faces an uncertain future where film and TV production is concerned. The state’s underlying assets — year-round sunshine, a well-developed film and TV infrastructure, iconic beaches, the city of Miami and the Florida Keys, are all still there. But the 20%-30% tax credit that since 2010 helped lure such features as Iron Man 3, Marley & Me and Tomorrowland was allowed to sunset in June 2016 after going short of funding for two years. According to an estimate from local industry organisation Film Florida, 50 film and TV projects that would have spent a total of $875m in the state have since gone elsewhere to shoot.
Georgia has grown to become the third busiest production hub in the US, hosting 245 film and TV projects in fiscal 2016 (down three from 2015), representing a direct spend of $2.2bn (up 19% from the previous year).
With its 30% credit, strong crew base and good infrastructure, Louisiana has been one of the biggest US production hubs since the start of the incentives era. In 2016, the state says it certified $893m in production expenditures, compared to $863m in 2015.
Longtime Super Bowl advertiser Hyundai purchased two 30-second in-game TV slots during the February 2016 climax to the NFL season. Hiring four world-class directors from Santa Monica-based Biscuit Filmworks to help create their Super Bowl 50 ads, Hyundai faced-off in the first quarter of the game with The Chase. Directed by Aaron Stoller, the brief thriller ad shows two hikers being chased through the woods by hungry bears, before escaping in their new 2017 Elantra — thanks to the car’s remote-start function.